Philips was fashionably late to the robot vacuum cleaner party, facing an uphill battle to become the first choice for consumers. While rivals boasted about features like extended battery life, powerful suction, and endless tech upgrades (most of which you’d never even use), there was an opportunity to stand out by focusing on what truly mattered: more time to enjoy your moment. Whatever that might be.

After an in-depth market analysis, Poland and Turkey emerged as prime launch markets for our campaign, setting the stage for a gradual global rollout.

The goal of this campaign wasn’t just to sell a product; it was to let everyone know that Philips is here to clean house in the robot vacuum market.